Reaction Two: You Try Everything
What do I do if I see a big menu at a Chinese restaurant? Well, 5 year old Lloyd would've tried to convince his mom to order absolutely everything.
Now, that sounds a bit absurd. Not only would that cost a ton of money, but you'll only be able to take a small bite out of each thing before you have to tap out.
Well, reaction two is this. As founders, if we hear about a lot of shiny new marketing tactics, we try to implement every marketing strategy.
That's what my prospective client was doing. He'd read online or heard in some podcast that he needs to be on every single channel. That he needs to be posting content, going to events, handing out business cards, and a million other things at the same time. So he did all of it.
And because he was trying to do absolutely everything, he was doing absolutely nothing well.
He spent 50 hours a week hustling his face off, and there was no real result.
How can this possibly be?
Well, the truth is, in order to truly get any real ROI out of marketing tactic, you HAVE to actually build a real strategy around it. Then, you have to invest significant time in implementing it, optimizing it, and making sure that it actually can provide real results. This goes for EACH individual client acquisition strategy.
Anyone who just dips their toes in the water a few hours a week into SEO, guest podcasting, or any new marketing tactic, with zero plan or long-term strategic implication is going to just waste their time.
It's as though you wanted to learn how to play guitar, learn Spanish, do gymnastics, all at the same time. But instead of actually spending a significant amount of time on each skill, and getting a real teacher to help you understand the exact process to acquire those skills, you just googled "How-To" videos and spent an hour a week practicing each thing.
How can you be shocked when you don't get the results you were looking for?