"I hadn't figured out the right outreach to consistently generate meetings with clients. Even when we got meetings, we didn't really know how to demo them properly to show our value.
I was really stuck in just trying to convince people that we had this really great product, which we knew could get results, but we just couldn't scale or convince people to buy.
We were trying a bunch of different things, purchased a few platforms, brought in some marketing consultants, and heard a whole lot of advice, but nothing was working.
The campaigns we were building were not getting the conversion rates we were looking for, and the sales cycles felt really long.
Our clients at the time were mostly coming from our own network, and we realized what we were doing was totally unscalable. We felt stuck at the MRR that we were at.
The biggest frustration was probably just not understanding why people weren't jumping on board."